Privacy Policy



Alka Travels recognizes theimportance of privacy of its users and also of maintaining confidentiality ofinformation provided by its users.

This Privacy Policy provides for thepractices for handling and securing user's Personal Information (definedhereunder) by Alka Travels and its subsidiaries and affiliates.

This Privacy Policy is applicable topersons who purchase / intend to purchase / inquire about any product(s) and /or service(s) made available by Alka Travels ('User') through any of Alka Travelscustomer interface "Sales Channels").

For the purpose of this PrivacyPolicy, wherever the context so requires "you" or “your" shallmean User and the term "we", "us”, “our" shall mean AlkaTravels. For the purpose of this Privacy Policy, Website means the website(s),mobile site(s) and mobile app(s).

By using or accessing the Website orother Sales Channels, the User hereby agrees with the terms of this PrivacyPolicy and the contents herein. If you disagree with this Privacy Policy pleasedo not use or access our Website or other Sales Channels.

This Privacy Policy does not apply toany website(s), mobile sites and mobile apps of third parties, even if theirwebsites/products are linked to our Website. User should take note thatinformation and privacy practices of Alka  Travels business partners,advertisers, sponsors or other sites to which Alka Travels  provideshyperlink(s), may be materially different from this Privacy Policy.Accordingly, it is recommended that you review the privacy statements andpolicies of any such third parties with whom they interact.

This Privacy Policy is an integralpart of your User Agreement with Alka Travels  and all capitalized termsused, but not otherwise defined herein, shall have the respective meanings asascribed to them in the User Agreement.


"Personal Information" of User shall include theinformation shared by the User and collected by us for the following purposes:

Registration on the Website: Information which you providewhile subscribing to or registering on the Website, including but not limitedto information about your personal identity such as name , gender, maritalstatus, religion, age etc., your contact details such as your email address,postal addresses, frequent flyer number, telephone (mobile or otherwise) andfax numbers. The information may also include information such as your bankingdetails (including credit/debit card) and any other information relating toyour income and/or lifestyle; billing information payment histories. (as sharedby you).

Other information: We many also collect some otherinformation including but not limited to,

·        Transactionalhistory (other than banking details) about youre-commerce activities, buyingbehaviour.

·        Yourusernames, passwords, email addresses and other security-related informationused by you in relation to our Services.

·        Dataeither created by you or by a third party and which you wish to store on ourservers such as image files, documents etc.

·        DataReceived from any third party including social media channels, including butnot limited to personal or non-personal information from your linked socialmedia channels (which include but are not limited to name, email address,friend list, profile pictures or any other information that is permitted to bereceived as per your account settings) as a part of your account information.

·         Information pertaining any other traveller(s) for who you make a bookingthrough your registered Alka Travels account. In such case, you must confirmand represent that each of the other traveller(s) have agreed to have theinformation shared by you disclosed to us.


The Personal Information collectedmaybe used in the following manner:

While making a booking

While making a booking, we may usePersonal Information including, cardholder names, credit/debit card number (inencrypted form) with expiration date, banking details, wallet details etc. asshared and allowed to be stored by you. We may also use the information oftravellers list as available/linked with your account. This information ispresented to the User at the time of making a booking to enable you to completeyour bookings expeditiously.

We may also use yourPersonal Information for several reasons including but not limited to:

·       confirm your reservations with respective service providers;

·       keep you informed of the transaction status;

·       send booking confirmations;

·       send any updates or changes w.r.t your booking

·       allow our customer service to contact you, if necessary

·       customize the content of our website, mobile site and mobileapp;

·       request for reviews of products or services or any other improvements;

·       send verification message(s) or email(s).


We value opinions and comments fromour Users and frequently conduct surveys, both online and offline.Participation in these surveys is entirely optional. Typically, the informationis aggregated, and used to make improvements to Website, other Sales Channelsand its services and to develop appealing content, features and promotions formembers. Survey participants are anonymous unless otherwise stated in thesurvey.

Marketing Promotions,Research and Programs:

Marketing promotions, research andprograms help us to identify your preferences, develop programs and improveuser experience. Alka Travels frequently sponsors promotions to give its Usersthe opportunity to win great travel and travel related prizes. PersonalInformation collected by us for such activities may include contact informationand survey questions. We use such Personal Information to notify contestwinners and survey information to develop promotions and product improvements.As a registered User, you will also occasionally receive updates from us aboutfare sales in your area, special offers, new Alka Travels services, othernoteworthy items (like savings and benefits on airfares, hotel reservations,holiday packages, car rentals and other travel services) and marketingprograms.

In addition, you may look forward toreceiving periodic marketing emails, newsletters and exclusive promotionsoffering special deals.

From time to time we may add orenhance services available on the Website. To the extent these services areprovided, and used by you, we will use the Personal Information you provide tofacilitate the service requested. For example, if you email us with question,we will use your email address, name, nature of the question, etc. to respondto your question. We may also store such Personal Information to assists inmaking the Website the better and easier to use for our Users.



Cookies are small pieces ofinformation that are stored by your browser on your device's hard drive.

Alka Travels use of cookies issimilar to that of any other reputable online companies. No PersonalInformation about User is gathered or stored in the cookies placed by a websiteor mobile site and, as a result, none can be passed on to any third parties. Cookiesallow us to serve you better and more efficiently. Alka Travels uses cookies topersonalize your experience on the Website and the advertisements that maybedisplayed.

Cookies also allow ease of access, bylogging you in without having to type your login name each time(only yourpassword is needed); we may also use such cookies to display any advertisementto you while you are on the Website or to send you a offers (or similar emails– provided you have not opted out of receiving such emails).Focusing ondestinations which may be of your interest. None of this information is passedto any third party, and is used solely by us to provide you with a better userexperience on the Website.

A cookie may also be placed by ouradvertising server. Such cookies are used only for purposes of tracking theeffectiveness of advertising served by us on our Website. Similarly, a cookiemay be placed by our third party advertising companies or advertisementproviders or servers. These companies may use aggregated statistics about yourvisits to the Website in order to provide advertisements about goods andservices that may be of potential interest to you. The information they collectdoes not include your Personal Information.

The third party advertising companiesor advertisement providers may also employ technology that is used to measurethe effectiveness of the advertisements. All such information is anonymous.This anonymous information is collected through the use of a pixel tag, whichis an industry standard technology and is used by all major websites. They mayuse this anonymous information about your visits to the Website in order toprovide advertisements about goods and services of potential interest to you.No Personal Information is collected during this process. The information socollected during this process, is anonymous, and does not link online actionsto a User.

Most web browsers automaticallyaccept cookies. Of course, by changing the options on your web browser or usingcertain software programs, you can control how and whether cookies will beaccepted by your browser. Alka Travels supports your right to block anyunwanted Internet activity, especially that of unscrupulous websites. However, blockingAlka Travels cookies may disable certain features on the Website, and may makeit impossible to purchase or use certain services available on the Website.Please note that it is possible to block cookie activity from certain websiteswhile permitting cookies from websites you trust.

Automatic Logging of SessionData:

Each time you access the Website yoursession data gets logged. Session data consists of the User’s IPad dress,operating system and type of browser software being used and the activitiesconducted by the User while on the Website. We collect session data because ithelps us analyse User’s choices, browsing pattern including the frequency ofvisits and duration for which a User is logged on. It also helps us diagnoseproblems with our servers and lets us better administer our systems. The aforesaidinformation cannot identify any User personally. However, it is possible todetermine a User's Internet Service Provider (ISP), and the approximategeographic location of User's point of connectivity from the IP address.


Service Providers/Suppliers:

Your information shall also be sharedwith the end service providers like airlines, hotels, bus service providers,cab rental, railways or any other suppliers who are responsible for fulfillingyour booking. You may note that while making a booking with Alka Travels youauthorize us to share your information with the said serviceproviders/suppliers. However, how the said service providers/suppliers use theinformation shared with them is beyond the purview of Alka Travels. You aretherefore advised to review the privacy policies of the respective serviceprovide/supplier whose services you choose to avail.

Alka Travels does not sell or rentindividual customer names or other Personal Information of Users to thirdparties except sharing of such information with our business /alliance partnersor vendors who are engaged by us for providing various referral services andfor sharing promotional and other benefits to our customers from time to timebasis their booking history with us.

Companies under the samecorporate entity

In the interests of improvingpersonalization and service efficiency, we may, under controlled and securecircumstances, share your Personal Information with our affiliates, associatecompanies, our subsidiary or holding company or a subsidiary of our holdingcompany or an entity which controls, is controlled by or is under commoncontrol.

If the assets of Alka Travels  are acquired, our customer information willmost likely also be transferred in connection with such acquisition. Inaddition, as part of business expansion/development/restructuring or for anyother reason whatsoever, if we decide to sell/transfer/assign our business, anypart thereof, any of our subsidiaries or any business units, then as part ofsuch restructuring exercise customer information including the PersonalInformation collected herein shall be transferred accordingly.

BusinessPartners/Third-party Vendors

We may also share certain filteredPersonal Information to our business partners who may contact the customers tooffer certain products or services (which may include free or paid products /services) which will enable the customer to have better travel experience or toavail certain benefits specially made for Alka Travels  customers. Examples of such partners areentities offering co-branded credit cards, travel insurance, insurance coveragainst loss of wallet, banking cards or similar sensitive information etc.

Alka Travels may share your PersonalInformation to third party that  AlkaTravels  may engage to perform certaintasks on its behalf, including but not limited to payment processing, datahosting, and data processing platforms.

We use non-identifiable PersonalInformation of Users in aggregate form to build higher quality, more usefulonline services by performing statistical analysis of the collectivecharacteristics and behaviour of our customers and visitors, and by measuringdemographics and interests regarding specific areas of the Website. We mayprovide anonymous statistical information based on this data to suppliers,advertisers, affiliates and other current and potential business partners. Wemay also use such aggregate data to inform these third parties as to the numberof people who have seen and clicked on links to their websites. Any PersonalInformation which we collect and which we may use in an aggregated format isour property. We may use it, in our sole discretion and without anycompensation to you, for any legitimate purpose including without limitationthe commercial sale thereof to third parties

Occasionally, Alka Travels   willhire a third party for market -research surveys and contest -entry processingand will provide information to these third parties specifically for use inconnection with these projects. The information (including aggregate cookie andtracking information) we provide to such third parties, alliance partners, orvendors are protected by confidentiality agreements and such information is tobe used solely for completing thespecific project, and in compliance with theapplicable regulations.


In addition to the circumstancesdescribed above, [Alka Travels] may disclose User's Personal Information ifrequired to do so:-

·        bylaw, required by any enforcement authority for investigation, by court order orin reference to any legal process;

·        toconduct our business;

·        forregulatory/internal compliance and audit exercise(s)

·        tosecure our systems; or

·        toenforce or protect our rights or properties of Alka Travels or any or all ofits affiliates, associates, employees, directors or officers or when we havereason to believe that disclosing Personal Information of User(s) is necessaryto identify, contact or bring legal action against someone who may be causinginterference with our rights or properties, whether intentionally or otherwise,or when anyone else could be harmed by such activities.

To ensure that the security andintegrity of our services are safeguarded, we may monitor your PersonalInformation. This monitoring may include (without limitation) the filtering ofincoming and outgoing electronic data messages to identify, limit and/orprevent the transmission of spam, viruses and/or unlawful, defamatory, obsceneor otherwise undesirable material or content.

Such interception, disclosure,monitoring and storage may take place without your knowledge. In that case, weshall not be liable to you or any third party for any damages howsoever arisingfrom such interception, disclosure, monitoring and storage.


You will occasionally receive e-mailupdates from us about fare sales in your area, special offers, new  Alka Travels services, and other noteworthyitems. We hope you will find these updates interesting and informative.


When the Alka Travels apes installedon your phone or tablet, a list of permissions appears and are needed for theapp to function effectively. There is no option to customize thelist. Thepermissions that Alka Travels  requiresand the data that shall be accessed and its use is as below:


All payments on the Website aresecured. This means all Personal Information you provide is transmitted usingSSL (Secure Socket Layer) encryption. SSL is a proven coding system that letsyour browser automatically encrypt, or scramble, data before you send it to us.

Website has stringent securitymeasures in place to protect the loss, misuse, and alteration of theinformation under our control. Whenever you change or access your accountinformation, we offer the use of a secure server. Once your information is inour possession we adhere to strict security guidelines, protecting it againstunauthorized access.


User may withdraw its consent tosubmit any or all Personal Information or decline to provide any permissions onits mobile/tablet as covered above. In case, you choose to do sothen youraccess to the Website may be limited and/or we might not be able to provide theservices to you.